Daniel Howes: Ford may kill off Mercury

May 28th, 2010

Mercury is on the bubble — again. In a reversal from just a few months ago, Ford Motor Co. is preparing to kill its mildly up-market Mercury brand so it can more intensely focus scarce investment dollars on its Blue Oval and Lincoln luxury marques.

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Daniel Howes: Howes: Ford may kill off Mercury Mercury is history as Ford revs up Lincoln Mercury history as Ford revs up Lincoln Ford retires 72-year-old Mercury brand Report: Mercury planning C-segment vehicle for 2012

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